2 Things to take note of for your digital marketing efforts in 2023.

2 Things to take note of for your digital marketing efforts in 2023. Introduction You’re reading this because you want to get ahead. You want to make the most of your digital marketing efforts and hit your business goals for 2023. So, how do you do it? What’s in store for businesses in 2023? And… Continue reading 2 Things to take note of for your digital marketing efforts in 2023.

What is Modern Search Google Ads?

Modern Search for Google Ads

Modern Search Google Ads Introduction Let’s face it: search ads have been around for a while now. They’re not going away anytime soon! In fact, they’re expanding further and got more effective. The more we use them, the more we learn about how they work best, and the more we can optimize them for conversions.… Continue reading What is Modern Search Google Ads?

What is the cost of running Google Ads? Are Google Ads Expensive?

What is the cost of running Google Ads? Are Google Ads Expensive? This is the question I always get throughout my 7 years in performance marketing. There are many ways to answer this and it is quite a subjective question. Compared to traditional media like Tv Ads slots, Radio Ads, and Newspapers, it’s way cheaper.… Continue reading What is the cost of running Google Ads? Are Google Ads Expensive?

What are the different types of campaigns I can run on Google ads?

What are the different types of campaigns I can run on Google ads? Let us start from the top of the funnel. Display Campaigns (Google Display Ads)You can create a display campaign made up of some texts, some images, and some videos to blast it across various placements across the internet. You can control the… Continue reading What are the different types of campaigns I can run on Google ads?

How to allocate Ad Budget?

Contact Us Need Budget Planning? How much Ad Budget do i need? learn how Google Ads Charge. For Google, it depends on which country you’re in. For example in Singapore, there’s an additional 7% GST to account for every media spend. But in other countries, relevant taxes may apply. So do check on this first.… Continue reading How to allocate Ad Budget?

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